We are thrilled to announce a fun and exciting addition to our Harmony project—meet our new mascot, Magnus the Magnet!
Why a Mascot?
At HARMONY, we believe in creating a vibrant and engaging community. A mascot is more than just a fun character; it embodies the spirit and values of our project. Magnus the Magnet represents our cutting-edge work in recycling neodymium magnets, a critical component in many modern technologies. With Magnus, we emphasize our commitment to building a circular process for the recovery of rare earth elements (REEs), crucial for a sustainable future.
Meet Magnus the Magnet
Say hello to Magnus the Magnet! Magnus is a vibrant, energetic character designed to highlight the importance of recycling magnets and recovering Rare Earth Elements (REEs). With a friendly face and a magnetic personality, Magnus will guide us through the process of magnet recycling. As a magnet, he can explain everything you need to know about magnets and why recycling them is essential for a sustainable future. Magnus is here to inspire and engage the community. Through his story, we hope to educate people about the importance of recycling electronic waste and the role it plays in making Europe more sustainable and economically independent.
The Creation Process
Creating Magnus was a collaborative effort involving our entire team. From brainstorming sessions to final design, we wanted to ensure that Magnus truly represents who we are. We sought feedback from our community to ensure Magnus resonates with everyone and effectively promotes our mission of recycling magnets and recovering REEs.
What Magnus Represents
Every aspect of Magnus has been thoughtfully designed to reflect our core values:
- Innovation: Magnus represents our cutting-edge work in recycling neodymium magnets, which are a critical component in many modern technologies (e.g. e-vehicles, wind turbines, sensor applications)
- Community: Magnus helps to bring attention to the importance of recycling electronic waste and end-of-life magnets. This fosters a community spirit geared towards environmental responsibility.
- Sustainability: With Magnus, we emphasize our commitment to building a circular process for the recovery of rare earth elements (REEs) from old magnets which is crucial for a sustainable future.
- Independence: We aim to strengthen the independence and competitiveness of European industry so that Europe no longer needs to rely on external sources for neodymium magnet raw materials and REEs.
How You Can Engage with Magnus
Magnus will be an integral part of our journey moving forward, and we’re excited to share this experience with all of you. We have some exciting plans for Magnus, including:
- Social media: Follow Magnus’s adventures on our social media channels. Look out for fun updates, behind-the-scenes content, and more!
- Videos: Magnus will be the main character in the projects introduction video.
- Educational content: Magnus will feature in our educational and informational materials, helping to spread awareness about the importance of recycling magnets and recovering REEs.
Stay tuned for more updates and be sure to follow us on LinkedIn and X to keep up with Magnus’s adventures.